With the increasing popularity of non-linear TV and the introduction of new content delivery mechanisms, monetization in the TV space is becoming more complex. With my advisor Tuomas Sandholm, I am designing a new marketplace for advertising sales that uses optimization to tame this complexity from the human's perspective—while increasing overall market efficiency from a computational economics point of view.
We have pilot programs under way with two of the nation's largest MSOs, and are currently specifying a pilot with a large broadcast TV content provider. More information to come! See the website for details.
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